One colour, one idea

Mono’s collection was built on single-tone outfits. We pushed the idea into the whole campaign: every set, backdrop and prop matched one colour, so the clothes read as pure shape.

We directed a two-day shoot, designed the lookbook and built a small site where each look fills the screen with its own colour as you scroll.

Deliverables

Campaign photography direction, lookbook, social cut-downs and the seasonal microsite.