Designing for slow decisions

Index sells objects people keep for decades. Their old app pushed discounts and countdowns. We rebuilt it around attention: one object per screen, stories behind each maker, and a wishlist that reminds you gently, not urgently.

We designed the product end to end — research, flows, a component library and motion guidelines — and worked alongside their engineers until launch.

Outcome

Returns dropped by a third, and average order value went up because people bought what they actually wanted.