A mark built from air

Aether studies how cities breathe. Their old identity looked like every other green-tech start-up: a leaf, a gradient, a promise. We started from their data instead — airflow maps, pressure readings, the shapes wind makes around buildings.

The result is a flexible mark that bends like a streamline, a warm orange that stands out in grey labs, and a type system strict enough for research papers and loud enough for a conference stage.

The system

Stationery, a 60-page guideline, motion principles and a template kit that lets their small team ship on-brand work without calling us every week.